HBK's new kit draws on a 1930 work by Erik Olson of the Halmstadgruppen artists' group. The collaboration with Mjellby Art Museum brings local art history and football together. The kit is due to be used against IFK Göteborg at Gamla Ullevi on Saturday 12 September.
What happened?
The design starts from the painting Diagonal Composition K. The original features a bright red circle with overlapping lines and squares, using green, grey, purple, blue and yellow. The municipality's presentation links the motif to Olson's interest in geometric forms at the time, especially circles and squares.
The new kit includes a shirt and shorts. It is a third kit: an additional option used when the teams' regular colours are too similar. The announcement therefore concerns a particular alternative in the match wardrobe, rather than a decision to replace all regular kits.
Location
Halmstad, Hallands län, Göteborg
Impact and significance
For supporters, the design creates a tangible connection between the team and another strand of Halmstad's history. HBK describes the collaboration as a way of expressing its local roots, while the museum stresses that both football and the artists' group have shaped the city's identity. These are the participating organisations' assessments of the collaboration's significance.
For readers more familiar with the football club, the shirt also offers an introduction to a named artwork and a locally rooted group of artists. The source identifies the painting and when it was made, making it possible to distinguish the design's artistic background from the match launch itself.
Background
Halmstadgruppen was founded in 1929. Its six members were Sven Jonson, Waldemar Lorentzon, Stellan Mörner, Axel Olson, Erik Olson and Esaias Thorén. The group continued until 1979. Mjellby Art Museum is outside central Halmstad and holds around 450 works by the group. The painting selected for HBK's kit was made the year after the group was established.
Latest update
According to Halmstad's 7 September announcement, the new kit is scheduled for the IFK Göteborg–HBK match on 12 September. The venue is Gamla Ullevi, with entry from 16:00 and kick-off at 17:30.
Sources
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Reviewed: 2026-09-07. Independent editorial content. WUA Sverige is not affiliated with any political party.