The Swedish Election Authority's national information campaign runs from 10 August to election day on 13 September. The messages focus on the election and when voters can cast their ballots. Early voting in Sweden begins on August 26, while special information for Swedes abroad is already underway.
What happened?
The agency states that the campaign will be seen and heard on television, podcasts, print ads, outdoor billboards, editorially designed ads and digital channels. Facebook, Instagram, Snapchat and TikTok are mentioned in particular. It must provide broad information about the elections to the Riksdag, regional and municipal councils. The publication does not include the campaign's budget, exact reach goals or a complete media plan.
Location
Sverige
Impact and significance
The campaign coincides with the period when voters receive practical information, voting cards are sent out and early voting opens. For people who are unsure of the date or method of voting, the Election Authority is the primary source. The fact that the campaign is available in many channels can increase the chance that information reaches groups with different media habits, but the page does not yet report any results on actual reach or knowledge change.
Background
Since the end of July, a separate campaign has been aimed at Swedes abroad about voting from abroad. The Electoral Authority also carried out a campaign on the electoral system between 18 May and 14 June, with follow-up on 3–16 August. The current campaign is public election information and should not be confused with the parties' own advertising or WUA's editorial content.
Latest update
The most important dates in the authority's announcement are the start of the campaign on August 10, the start of early voting on August 26 and election day on September 13. Practical information about polling stations, opening hours and voting can be changed or supplemented. Voters should therefore check the Election Authority's current website close to the time of voting. This summary is based on the stated public source and describes the state of affairs when the WUA reviewed the material on 17 August 2026. It does not replace the authority, municipality or organizer's own practical information. If dates, times, conditions or execution have changed, the later information on the original page shall be used. Title and text have been editorially reworded to separate verifiable information from the source's own judgments. No data outside the cited material has been used to fill gaps, and the reader should follow the source links for full context.
Sources
Related analysis
Reviewed: 2026-08-16. Independent editorial content. WUA Sverige is not affiliated with any political party.